Your campaign is created and you are returned to the Campaigns page.
Click Select Apps and select the Conversant app that you installed and then click Add Apps.From the Status list, select the Active status.By default, the campaign ends one year after the start date. In the Campaign Name box, enter a name that makes your campaign easy to identify.The audience is associated with the campaign and the Create Campaign window is displayed. On the Audiences page, select the check box for the audience that you want to send to Conversant and select Create > Create Campaign.Learn more: Creating an audience Creating a campaign Desktop and mobile web IDs remain selected. To narrow the targeting of your audience to users linked to cookies, click the ID Sources tab, expand Mobile IDs, and then clear the Mobile Advertising IDs check box.Define your target audience by selecting a combination of first- and third-party categories from the taxonomy tree.The audience name should only contain alphanumeric characters, spaces, and underscores (avoid special characters). In the Name box, enter a name that makes it easy to identify your audience.In the Oracle Data Cloud platform, click New Audience.To deliver your first- and third-party data that is linked to Oracle Data Cloud cookies to the Conversant platform, create an audience and then create a campaign. Learn more: Installing an app Creating an audience
This enables ID swaps to be executed automatically on your site once every seven days via the platform's tag management system.Ĭonversant is now enabled in your partner seat and you can create data campaigns to deliver your audience data to them. (Recommended) Leave the Increase Data Delivery Overlap check box selected to maximize the amount of your first-party data that can be delivered to Conversant.In the Notification Email box, enter your email address.In the App Name box, enter Conversant or another name that identifies this app configuration.Select the Media Targeting campaign solution type.
#Conversa nt install#
Log on to and select Apps > Install Apps.Use the install an app workflow to configure the Conversant app in the Oracle Data Cloud platform. To send your audiences to the Conversant platform: The Conversant app allows you to use your first- and third-party audiences in Conversant's digital personalization platform.
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